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ForgeAhead Holdings

Powering Brands,
Building Futures.

Majority Women-Owned E-Commerce Holding Company

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Who We Are

We connect manufacturers with the market through dedicated brand storefronts.

One woman. One vision. A growing portfolio of e-commerce brands built on real relationships, real products, and technology that works.

Our Story  →

Our Brands

The Portfolio

Commercial Lighting

ForgeLightCo

Premium LED lighting for electricians, contractors, and commercial projects.

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Retail & Contractor

ASD Lighting Supply

Direct-to-consumer LED lighting. Residential, commercial, and outdoor.

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What We Do

We build the storefronts.
We drive the sales.

Every brand in our portfolio gets a custom-built e-commerce platform, AI-powered marketing, and the infrastructure to scale.

Custom e-commerce platforms
AI-driven marketing & AIO optimization
Contractor pricing & discount tiers
Self-hosted technology, no SaaS dependency
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Cities Served

Majority Women-Owned

Built by women.
Built to last.

Bianca DeFries founded ForgeAhead Holdings with a clear mission: connect great products with the people who need them. As a majority women-owned company, we bring a different perspective to e-commerce.

WBE & WOSB certification eligible.

Meet Our Team  →
“We don’t just sell products. We build brands a home online, drive traffic to them, and handle everything from marketing to fulfillment.”
ForgeAhead Holdings

Partner With Us

Ready to grow
your brand?

Whether you are a manufacturer looking for a distribution partner or a buyer seeking quality products, we want to hear from you.

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