ForgeAhead Holdings
Women-Owned
ForgeAhead Holdings
Women-Owned
Our Story
Bianca DeFries saw an opportunity that nobody else was filling.
Manufacturers had great products but no direct path to the market. Bianca DeFries built ForgeAhead Holdings to be that bridge.
Starting with LED lighting, they launched ForgeLightCo and ASD Lighting Supply. They proved the model works. Now they are building something bigger.
Leadership
Owner
Bianca drives day-to-day operations, supplier relationships, and brand growth across the ForgeAhead portfolio. Her focus on quality and real partnerships is the foundation everything is built on.
Milestones
ForgeAhead Holdings LLC formed. Bianca DeFries files in Missouri. Majority women-owned, built for scale.
ForgeLightCo launched. First brand in the portfolio. Commercial and industrial LED lighting for contractors and electricians.
ASD Lighting Supply launched. Second brand. Retail and contractor LED lighting from ASD Lighting Corporation.
Expanding into new categories. Industrial supplies, auto parts, and beyond. The portfolio grows.
Certifications
Our leadership, operations, and strategy are driven by women. We are eligible for WBE and WOSB certification, opening doors to government and institutional partnerships.
Technology
The strategic technology arm powering ForgeAhead Holdings. Deploying AI agents, AIO command centers, automated marketing, and intelligent business systems across our brand portfolio.
AI Agents
Intelligent agents managing operations across every brand
AIO Command
Centralized marketing intelligence and search optimization
Automation
Automated content, social posting, and review management
Get Involved
We are always looking for great products and great partners.
